Description : Digital Personalisation. Company : Westpac Group. Location : Hybrid remote in Australia

Get set for your next great career move!

• Digital - eCommerce
• Sydney CBD office, with flexibility of a hybrid work arrangement
• Be a part of Westpac’s supportive and inclusive team culture

How will I help?

You will be responsible for maintaining the day-to-day all digital personalisation and contextual targeting activities across touch points within your squad (Digital Adoption and Retention).

You will also be responsible for:

• The high level of commercial acumen and experience
  • Strong proficiency in business case modelling and financial benefit modelling
  • Measure, track and generate user insights to inform customer experiences and maximise conversion output
  • Proven track record of delivering and exceeding customer and business KPIs
• Defining, driving and refining programs that deliver measurable customer and business outcomes
  • Identify journey opportunities to improve conversion rates towards full customer onboarding
  • Define and deliver testing and targeting activities as part of a continuous improvement program of work
  • Define and prioritise initiatives balancing desirability, viability and feasibility
  • Contribute to 90-day plans to integrate initiatives into grooming and sprint ceremonies
• Shaping personalised experiences across digital channel through to non-digital channels
  • Conversion rate optimisation (CRO) and experimentation including building campaigns
  • Enrich onsite to offsite connected journeys leveraging audience and targeting platforms
• Owning delivery across personalisation as well as adoption of new targeting capability
• Contributing to the development of our group-wide standards, methodologies, capability and toolset
• Ensuring all data collection principles are aligned and consumer records are kept up to date to best serve the customers needs

What’s in it for you?

We’re going through significant change, and this is an opportunity to work closely with our business through the next phase of transformation. You’ll play a significant part of the future of a business that has been around for over 200 years. So, we’ll back you in the development of your career, and flexible working. You’ll also keep learning to grow, backed by a fantastic team of people within a can-do, supportive structure.

What do I need?

• Experience in CRM/Customer Analytics/Digital Personalisation related roles in a large corporate environment – preferably ecommerce/digital/telco/financial industry
• Previously a team leader, or practice leader or product owner (preferred but not essential)
• Tertiary qualifications in Commerce/Business, business related discipline (referred but not essential)
• Sydney based; hybrid work mode office based and remote
• Knowledge of HTML/CSS and mobile responsive designs is preferred but not essential
• Strong oral and written communication skills, to prepare and deliver presentations to senior audiences
• Comfortable operating in a dynamic environment, with the ability to navigate change

What is it like to work there?

We aim to provide one big, supportive team to help us achieve our purpose of creating better futures together . As an equal opportunity employer, we’re proud to have created a culture and work environment that values diversity and flexibility – and champions inclusion.

How do I Apply?

As part of our commitment to creating a diverse and inclusive workplace, this role is open to experienced candidates seeking a discussion around workplace flexibility. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply. If an adjustment is required to assist you during our recruitment process, please email [email protected]

Do you need reasonable adjustments during the recruitment process?

At Westpac we are committed to providing a supportive culture and creating inclusive and accessible workplaces, branches, products and services for our customers, employees, and community.

We can provide reasonable adjustments for individuals with disability and/or neurodiversity. If you require an adjustment to be made during the recruitment process at any stage, please call 1800 655 592 Option 1.2 or email [email protected]